Top 5 Personal Finance Budgeting and Planning Apps in Kenya - Q1 2024

In Q1 2024, the top 5 personal finance budgeting and planning apps in Kenya showed varied performance in terms of downloads, revenue, and active users. Here's a breakdown of how each app fared on the unified platform:

YNAB from You Need A Budget LLC saw a notable increase in weekly revenue, peaking at about $159 in mid-February. Weekly downloads were highest at the beginning of January with 133, but saw a significant drop mid-quarter. Active users remained relatively stable, fluctuating between 58 to 93 throughout the quarter.

Splitwise from Splitwise, Inc. experienced a moderate revenue stream, peaking at $101 in the first week of January. Downloads fluctuated, peaking at 140 initially and seeing another spike to 89 in late March. Active users showed a slight decline from 516 at the start to 299 by the end of the quarter.

Money Manager (Remove Ads) by Realbyte Inc. maintained a consistent revenue with minor fluctuations, reaching up to $49 in specific weeks. Downloads were strong initially, with 716 in the first week, and saw another peak of 368 in late February. Active users remained robust, ranging from 1.9K to 2.6K throughout the quarter.

Mobills - Budget Planner from Toro Investimentos Ltda. had a relatively lower revenue, peaking at $72 in mid-March. Downloads were minimal, with a slight increase to 12 in the first week of January but showing no significant growth thereafter. Active users declined from 47 to 22 by mid-March.

Spendee Money & Budget Planner by Cleevio s.r.o. saw fluctuating revenue, peaking at $70 in late January. Downloads varied, with a peak of 48 in the first week of January and another peak of 33 in late February. Active users showed a steady increase, starting at 59 and reaching up to 73 by late February.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.